.png)
ABOUT SOLVED
Structure creates freedom.
When operations are designed with intention, work flows more clearly, leadership feels lighter, and growth becomes something the business can actually sustain.
That belief is what SOLVED Collective was built around.
.png)
WHAT WE BELIEVE
These values shape how we work, how we think, and what we hold ourselves to in every engagement.
BUILT TO MOVE
Operations are never static, so neither are we. We build structure with enough give in it to meet a business at whatever stage it's actually in, not the stage a fixed process assumes.
HONEST BY DESIGN
We tell clients what's actually true, even when it's easier not to. No performance, no softening it to keep the peace. That's not a hard edge. It's how trust gets built fast.
CREATED WITH, NOT FOR
We build inside the business, alongside the people who'll run it, and hold ourselves and others accountable to whether it actually works once we're gone.
ACTIVATING OTHERS
Most people already have what they need. What's missing is context, or a decision that never felt like theirs to make. We clear that, so they can lead from authority they already had.
how we work
We start by understanding before we recommend. Every engagement begins with genuine curiosity about how the business actually operates, not how it looks on paper, and not through assumptions about what should be working.
From there the work moves in three stages.
Understand your business.
We listen, observe, and map what is actually happening before any redesign begins.
Prioritize what matters.
We identify the highest-leverage changes and sequence them in a way the business can actually absorb.
Design and implement with intention.
With clear priorities in place, we build the structures, rhythms, and systems that allow the business to run well without depending on any one person to hold it together.
Every engagement is grounded in two proprietary frameworks: the Operational Maturity Model, which maps where a business is in its operational development, and the Five Flows Framework, which examines how work, decisions, information, capacity, and money move through the organization.
.png)
Meet the collective
Built by one. Powered by many.
SOLVED Collective is led by Lindsay Sheldrake, working alongside a curated group of independent strategic partners who join in when an engagement calls for them. The core stays constant. The team around it flexes to fit the work. Whoever's in the room, Lindsay stays accountable for the outcome, start to finish.
Lindsay Sheldrake
Founder + Fractional COO
Lindsay has spent over two decades inside complex, founder-led service businesses, most of it as a senior operator working directly alongside the person who built the company. She's held the role from the inside: watching demand grow faster than the systems meant to carry it, and learning what it actually takes to build structure without losing the culture that made the business worth building.
That experience is what SOLVED Collective is built on. She founded it on a simple belief: structure creates freedom. When operations are designed with intention, the same problems stop coming back, leadership gets lighter, and the business becomes what it was always capable of being.
A third-generation Calgarian, Lindsay works with founders and leadership teams across Canada. Outside of client work, she's usually outdoors: hiking, paddleboarding, or camping somewhere with no cell signal.
Strategic Partners
Every engagement calls for something different, so SOLVED works with a curated group of independent strategic partners, each brought in or referred for what they're specifically good at.
Facilitation + Learning Design Partner
Kate is the Founder of Mildly Heroic and brings over a decade of experience across facilitation, project coordination, policy, and human-centered design. She thinks strategically and executes practically, which makes her particularly good at helping teams stay focused when things get complex.
Kate collaborates with SOLVED through facilitation, learning design and operational implementation, connecting people, processes, and priorities so plans actually come to life.
People Strategy + Organizational Design Partner
Lindsay is the Founder of Bedrock People, where she focuses on the people side of a growing business: how roles are structured, how decisions get made, and how a team is set up to actually deliver on strategy. She's spent years working alongside founders and leadership teams, helping them design organizations that can scale without losing the culture that built them.
Lindsay collaborates with SOLVED on organizational design and people strategy, shaping the roles, structure, and governance a growing business needs as it scales.
Tech Implementation Partner
Katie is the Founder of Konduit Operations and brings deep experience implementing the tools and tech stack behind a growing business, with particular depth in Notion and comfort across a wide range of platforms, HubSpot, Close, Airtable, Monday.com, Slack, and Zapier among others. She thinks in systems and builds for adoption, which makes her particularly good at getting new tech fully embedded in how a team actually works, not just installed.
Katie collaborates with SOLVED to bring strategy to life. She builds out the tech and tools behind it, then documents and trains the team to run on them.
AI Systems + Implementation Partner
Ange is the Founder of The Ops Builder, where she builds AI as the layer that captures institutional knowledge, reduces dependency on any one person, and replaces the manual decision-making that slows a business down.
Ange collaborates with SOLVED on AI adoption and systems automation, pairing AI implementation with the operational foundation SOLVED builds.
Fractional CFO & Financial Operations Partner
Jacinthe is the Founder of Koddo & Co., a fractional CFO practice built around cash flow forecasting, budgeting, and the financial systems that support sustainable growth for founder-led service businesses. Her focus is on turning a business's numbers from a source of panic into something leadership can actually see and act on.
Jacinthe collaborates with SOLVED on financial operations, building the budgeting, cash flow, and reporting systems a growing business needs to scale with confidence.
SOLVED Collective grows alongside its clients. As their needs evolve, so does the network of experts and strategists brought in to meet them.
START with trust
Most engagements begin with a conversation. Book a discovery call and we'll look at where your business is, where trust is breaking down, and what would help most.
Have questions? Read Our FAQs
Fractional executive support for founders of growing service businesses. We build the operational structure that makes trust possible and stepping back safe.
Located in Calgary, Alberta | Serving clients across Canada
© 2023–2026 Solved Collective. All rights reserved.
Designed in collaboration with Fleabag Creative