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Victim or Volunteer Mindset? The Choice That Defines How You Lead Your Business

Writer: Lindsay Sheldrake
Lindsay Sheldrake
Oct 8, 2024
4 min read

Updated: Jun 19

Welcome to "Diary of a Leader" - Real Stories, Leadership Lessons, and Personal Growth

Lindsay Sheldrake - Victim or Volunteer? The Choice That Defines Leadership
Diary of a Leader - Are you a Victim or a Volunteer?

Here's a question I ask myself more often than I'd like to admit: am I the victim in this situation, or am I the volunteer?


It sounds like a small distinction.


It isn't. For founders of growing service businesses, that one mindset shift is often the difference between a problem that drags on for months and one that gets solved in a week.


This idea didn't originate with me.


I picked it up from a podcast, and it hasn't left me since. It comes down to one question: are you being dragged through your leadership, or are you driving it?



The real question isn't whether something happened to you. It's whether you're choosing to lead through it.

What a victim mindset actually looks like in leadership


A victim mindset shows up as "this is happening to me." A volunteer mindset shows up as "I'm choosing how to respond to this." Same circumstance. Two completely different outcomes.


Here's where it gets uncomfortable for founders specifically: most of what feels like it's happening to you is something you set in motion.


If a team member isn't completing their work and you're convinced they have an accountability problem, pause before you build that case. You hired this person. You wrote the role description. You decided they were the right fit. So is the accountability gap happening to you, or is it yours to own?


This isn't about blame. It's about ownership. Real leadership means recognizing the moment you need to step up, instead of waiting for the problem to resolve on its own.


My own victim-to-volunteer moment


A few years ago, I found myself in a role where my growth felt capped, because of someone else's career plan. I knew about that plan well in advance. I just didn't think it would affect me.


When it did, my first reaction was the victim mindset: frustration, a sense that something had been taken from me. I've landed there before, more than once. It's an easy place to land.


But this time I caught myself. I am the leader of my own career. Nobody else holds that job. So instead of waiting for someone to make room for me, I chose to volunteer, to make the changes myself and take control of what came next.


That decision, driving my own growth instead of waiting for permission, changed the outcome completely.


Three shifts that move you from victim to volunteer


When I noticed I'd slipped into the victim mindset, here's what actually moved me out of it:


Take responsibility for your role in the outcome.

It's easy to point at the team, the market, or the client when something goes wrong. Real leadership means asking what part of this is yours, and owning that part first.


Reframe the challenge before you react to it.

A problem that "happens to you" feels different from a problem that's "yours to solve." Same facts. Different posture. The second one puts you back in the driver's seat.


Build in regular self-reflection.

Leadership requires ongoing self-awareness, not a one-time epiphany. A short, honest check-in, even five minutes a week, on where you've been reactive versus where you've led, keeps the shift from fading.


If this is showing up as a pattern rather than a one-off, that's usually a sign the problem isn't mindset alone. It's structure. An operational assessment is built to find exactly where ownership is breaking down in your business, so you're not relying on willpower to hold it together.


Victim or volunteer: common questions


What's the difference between a victim mindset and a volunteer mindset in leadership? A victim mindset treats circumstances as things that happen to you, outside your control. A volunteer mindset treats the same circumstances as something you're choosing to take ownership of and act on. The facts don't change. Your posture toward them does.


How does a victim mindset show up in a growing service business? It usually shows up as blame: blaming a team member for an accountability gap, blaming growth for the chaos, blaming "the business" for problems that are actually structural and within the founder's control to fix.


Can a mindset shift alone fix accountability problems in my business? Sometimes. But if the same ownership gaps keep resurfacing across your team, that's rarely a mindset problem alone. It's usually a structural one: missing role clarity, missing decision rights, missing systems. That's where an operational assessment helps you see the difference.


How do I start shifting from victim to volunteer as a founder? Start with one recurring frustration. Ask what part of it you set in motion. Then ask what you're going to do about it this week, not eventually. That's the volunteer mindset in practice.


The takeaway


You can't always control what happens. You can always control how you respond, and whether you respond at all.


So here's the challenge: next time you feel stuck or frustrated as a leader, ask yourself, am I a victim in this situation, or am I volunteering to lead it? That one question can change everything that follows.


Catch you next time, fellow leaders-in-training. Whether you're dragged or driven is entirely up to you.


Project Leadership - Victim or Volunteer? The Choice That Defines Leadership
Feeling very driven while hiking in Kananaskis

Stay tuned for more reflections and lessons from the trenches of leadership in the next installment of


"Diary of a Leader"






Additional Resources


Here are some great resources that support leading yourself first in leadership:


Lindsay Sheldrake holding a coffee mug that says “Maybe swearing will help” — honest leadership with humor and heart

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